![]() 'Avatar: The Way of Water' could be a 'life saver' for China's cinemasĪlfredo Montufar-Helu, head of the China Center for Economics and Business at The Conference Board, said Marvel’s news this week could “assuage negative perceptions about China in the West.” “The symbolic importance of these steps toward more US-based films being released in China is certainly a positive sign moving forward,” Dergarabedian told CNN.Ī poster of film 'Avatar: The Way of Water' is seen at a cinema on Decemin Beijing, China. The challenges for US studios can be attributed to a multitude of factors, “from Chinese regulators greenlighting less foreign films overall to qualms about each particular film,” according to Dergarabedian.īut he suggested that the latest could signal better times ahead between Hollywood and China. Hollywood won't budge for Chinese censors anymore. (Photo by Kevin Frayer/Getty Images) Kevin Frayer/Getty Images Under strict local health regulations cinemas are now allowed to sell tickets at 30 percent capacity, must adhere to social distancing measures, and all moviegoers must undergo a temperature check and show their local health code app in order to enter. Cinemas in China's capital city re-opened after being closed for six months due to the COVID-19 pandemic on Friday. Last year, blockbusters such as “Top Gun: Maverick” and “Spider-Man: No Way Home” didn’t make their way into cinemas there.īEIJING, CHINA - JULY 24: People wear protective masks as they watch a movie in 3D at a theatre on the first day they were permitted to open on Jin Beijing, China. Marvel’s woes were part of a broader slowdown in China for Hollywood producers, who have struggled to get their films into the vast market recently. They include “Thor: Love and Thunder” and “Doctor Strange in the Multiverse of Madness,” which debuted elsewhere in 2022. Since then, Marvel’s last eight movies have not been shown in the country, though that will drop down to seven with the upcoming “Black Panther” release, Dergarabedian said. They’re the first Marvel films to grace the big screens in the country since the release of “Spider-Man: Far From Home” in July 2019, according to Paul Dergarabedian, a senior media analyst at Comscore. “Black Panther: Wakanda Forever” will open in China on February 7, roughly three months after its global debut, while “Ant-Man and the Wasp: Quantumania” will open on February 17, Marvel Studios announced on Chinese social media Tuesday. China has reopened its doors to Disney’s Marvel Studios for the first time in almost four years, with two new film releases secured in the world’s second largest movie market.
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